In 2014 the first #DrinkChenin Day was celebrated on June 12th in New York and 10 other cities across the USA. This campaign was the brainchild of a group of USA retailers and sommeliers. The Chenin Blanc Association joined the campaign in 2016.
Although the date was picked for the northern hemisphere summer, celebrating the freshness of Chenin blanc, it actually put the spotlight on the diversity of Chenin blanc. Chenin can be just as enjoyable during the South Africa winter with fuller styles ranging from sur lie to wooded styles, ideal partner for warming winter meals. This campaign has expanded to an international celebration of Chenin blanc with producers in the Swan Valley, Australia, Academie du Chenin and #Fan de Chenin from the Loire, France all celebrating with us.
Wines of South Africa (WOSA – Europe, USA and Japan) is also actively supporting the campaign by facilitating special Chenin tastings and activities and celebrating Chenin blanc in June during their #SpectacularSouthAfrica campaign.
The 1st of June brought about the highly-anticipated reopening of the wine industry and set in motion the countdown to international Drink Chenin Day on Saturday 20 June. After 10 long weeks, South Africans are once again able to refill their glass, to raise toasts, to taste the very best. It’s time to celebrate and Chenin Blanc Association encourages you to do so with South Africa’s proudest, best loved variety - Chenin Blanc!
Drink Chenin Day has become a highlight on the international wine calendar and one which truly shines the spotlight on South African Chenin Blanc, engaging millions of wine consumers across the world each year across industry events, at cellar doors and on social media.
South Africans have been waiting... and, while the "when" is still unclear, the "what" is certain - waiting to enjoy South Africa's proudest, best loved variety! The countdown to #DrinkChenin Day on June 20 is underway.
If you're in another country, start the countdown early today by enjoying a glass of South African Chenin Blanc as wine lovers around the world unite to celebrate the wines of #SpectacularSouthAfrica!
South Africa, it’s time to celebrate!
10 long weeks have come and gone.
Time to refill your glass, to raise toasts, to taste the very best.
Time to #DrinkChenin!
Drink Chenin Day is on Saturday 20 June
Make sure you’re well stocked up! We can’t control the way lockdown will go, but we CAN control our wine racks once again - don’t be caught out without your favourite Chenins.